Oppa Gangnam Style
"Gangnam Style" is a 2012 K-pop single by the South Korean rapper PSY. "Gangnam Style" is
widely praised for its humor, catchy rhythm as well
as Psy's unusual dance moves that have introduced many people to K-pop. First
released on July 15, 2012, it entered the Gaon Chart singles chart at number one upon release and is the most viewed
K-pop song on YouTube.
"Gangnam
Style" is a Korean language colloquialism
that refers to a luxurious lifestyle associated with the Gangnam district, an
affluent and trendy area of Seoul. Gangnam style is since widely
associated with the posh lifestyle in Seoul, South Korea's district where
people are trendy, hip and exude a certain "swag'". In an interview,
PSY compares Gangnam to Beverly Hills, California.
The
music video depicts Psy dancing at various locations in Gangnam. The song is about "the perfect
girlfriend who knows when to be refined and when to get wild."
A
literal translation of "오빤 강남
스타일 (Oppan Gangnam seutail)" is "(I) Oppa Is
Gangnam Style". The
Korean word 오빠 (oppa) means "a female's elder brother" but
can be also used as a first-, second- or third-person masculine pronoun to
designate a male who is elder or older than a female. Based on more recent
cultural norms, the term has typically been used to refer to a boyfriend or
male spouse. It is used as a first-person pronoun in this phrase. 오빤
(oppan) is an abbreviation of 오빠는 (oppaneun). 는
is a topic marker, which in this case means the implied subject of the sentence
is the singer (오빠). The verb "to be" is omitted, as is often the
case in such short Korean sentences. Thus the literal translation of
"Oppan Gangnam style" is "Your big brother [is] Gangnam
Style".
The
lyrics are by Psy, music by Psy and Yoo Gun-hyung, and it was arranged by Yoo
Gun-hyung, who is a well-known producer in South Korea and also collaborated
with Psy in the past.
Gangnam Style was officially
re-released on August 14, 2012 as "Oppa Is Just My Style" (Korean: 오빤 딱 내 스타일),
featuring additional vocals provided by South Korean singer and 4minutemember Hyuna. Oppa Is Just My Style is the interpretation of the
original "Gangnam Style" from a woman's perspective. The
accompanying music video has managed to garner over 25 million views in its
first 3 weeks after its upload onto YouTube.
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